Creative Web Design Practice
About Practice
Included:
Technical:
Weeks(10)
Award-Winning Checklist:
What separates a good website from a strong one, and a strong one from an award-winning project. How jury-level thinking works and how design decisions are evaluated.
Quality as a System:
Why award-winning results are not about style or trends, but about consistent thinking across the whole process.
Working with the Brief:
How to brief a client properly, what information really matters for creative work, and how to manage the project from day one.
Tools for Working with Clients:
Which tools to use to manage a project and work with clients effectively.
Client Content:
Understanding what visual, textual, and conceptual content is needed from the client, how to extract it, and how to set realistic expectations.
References:
How to work with references consciously, understand their levels, and avoid copying.
Mood & Direction:
How to anticipate design decisions early and align visual direction with the project idea.
Visual Awareness:
How to train visual taste and turn inspiration into a working design tool.
Information Structure:
How to organize content into a clear and intuitive website structure.
Wireframes:
The right level of wireframe detail and building a fully working “grey” website.
Art Direction:
How visual decisions are made and aligned with the concept.
Typography:
What typography really does in creative websites and how it shapes perception.
Color, Grid & Composition:
How systems work in award-winning projects, and when breaking them makes sense.
AI as a Design Tool:
Using AI to support art direction and visual exploration, not to replace design thinking.
Brand Identity in Web & Interactive Systems:
How brand identity lives and evolves in web and interactive environments. From visual language to interaction, motion, and digital character — and how to translate branding into a living web experience.
Concept Development:
Methods for generating ideas and building a strong, unique concept.
Storytelling:
How to turn information into a story and a website into a guided experience.
First Design Iterations:
Active UI practice: first screens, experiments, mistakes, and iterations.
Design Decisions:
Learning how to evaluate choices through the award-winning lens.
System Development:
Working with consistency, rhythm, hierarchy, and visual logic.
Depth & Details:
How details elevate a project from good to strong.
Final Design Polish:
Strengthening choices and removing weak decisions.
Award-Winning Checklist (Revisited):
Using the checklist to evaluate and improve the final design before motion.
Launch Strategy & Visibility:
How to understand when a project is really finished — and what to do next. Where and how to launch a website, how to prepare it for awards, and how to make a strong project visible in the right context.
Motion Principles & Scenarios:
How motion supports concept, rhythm, and design decisions.
After Effects Basics:
Learning After Effects and starting to animate the website design.
Animation Refinement:
Improving timing, transitions, and details to create a cohesive motion system.
Final Animation & Presentation:
Finalizing motion, connecting UI and animation into one experience, and preparing the project for presentation.
(Awards in industry)
100+
(All time students)
4,5k
(Site of The Day)
30+
(Average course rating)
4,8/5
Creative Web Design Practice
Practice Access
Practice Guided
Practice All-In
FAQ (13)
You’ll need access to the software used during the practice (design and motion tools). More importantly, you’ll need time, focus, and willingness to work consistently on one project over 10 weeks.
This practice is built around real work, not passive watching.
The planned start date is March 2. If the group is not fully formed by then, the start date may shift slightly.
All participants will be notified in advance.
Creative Web Design Practice is available in three formats:
- Practice Access
- Practice Guided
- Practice All-In
Each format offers a different level of involvement, feedback, and mentor interaction. You can find full details on the practice page
Yes. The practice is 100% online and runs over 10 weeks with a clear weekly structure. Live sessions and feedback are scheduled in advance, and recordings are available if you can’t join live.
Yes. Throughout the entire practice, you’ll work on one project, step by step, from brief to final animation.
Each week builds on the previous one, following the Obys-style workflow
Yes, depending on the format you choose. Practice Guided and Practice All-In include regular feedback and live sessions.
We keep the groups small to stay deeply involved in every project.
You’ll have access to all practice materials for 6 months after the practice starts. This gives you enough time to revisit key moments and refine your project.
Practice Access is purchased directly via the Teachable platform.
For Practice Guided and Practice All-In, we work with contracts and invoices issued by our EU-based company. After submitting the form, you’ll receive the contract and invoice within 24 hours on business days.
Yes. While the focus is on web design, many principles explored during the practice — concept development, typography, composition, storytelling, and art direction — are directly applicable to graphic design and other creative fields.
Yes. All participants get access to a private DES community where you can communicate, share progress, and discuss ideas during the practice.
You’ll finish the practice with:
- a complete project created from a brief to an animation
- a deeper understanding of the creative process behind award-winning websites.
Participants of guided formats will also receive a certificate of completion.
If you’d like to upgrade your practice format and seats are still available, please email us at des@obys.agency. We’ll let you know what options are possible.
You can explore more of our work on Obys’ website and social channels.
If you have specific questions about the practice, feel free to email us at des@obys.agency.